Consumer-packaged goods (CPG) distributors face big challenges selling to the fiercely competitive and rapidly evolving retail industry. Intense price stress at the retail level puts downward pressure on distributors and leads to smaller margins. And short product life cycles add to the strain on your profitability. There is also the growing challenge to traditional distribution methods. Alternatives such as mail order, catalog sales, and direct sales bypass the traditional distribution channels altogether. To counter this trend, distributors have to add increasing value to their customers.
Microsoft Dynamics solutions can help you succeed in the CPG industry with financial, customer relationship management (CRM), radio frequency identification (RFID), and logistics solutions. Deploying a flexible information technology (IT) infrastructure can help give your company a significant competitive advantage by meeting retailers' demands more effectively, lowering the cost of operations with streamlined inventory and integrated shipping capabilities, and considerably improving customer satisfaction.
For more information on the benefits of Dynamics within the distribution industry for consumer-packaged goods, download the datasheet.
